Prepared by
MIRZA MINDS
Fam Mirza, Founder
DIGITAL PRESENCE AUDIT REPORT
Elite Performance Chiropractic
River North, Chicago
750 N Orleans St, Suite 303, Chicago, IL 60654
Score by Category
Online Booking Experience
Methodology
Independent Digital Audit
This report is confidential and prepared exclusively for Elite Performance Chiropractic.
Page 1
EPC — Digital Audit ReportMirza Minds | Confidential
EXECUTIVE SUMMARY
This independent audit of Elite Performance Chiropractic reveals a significant gap between the practice's social media reach and its ability to convert that reach into booked appointments. With a combined Instagram following exceeding 388,000 followers across its two doctors, EPC possesses one of the largest organic audiences of any chiropractic practice in Chicago — yet its digital infrastructure is failing to capture this demand.
The practice scores 41/100 on our Digital Presence Index, with five of seven audit categories rated Critical. The most pressing finding: the practice is not appearing in the Google Maps 3-Pack for its primary keyword despite holding more five-star reviews than all three competitors currently occupying those positions. Simultaneously, 45+ open new patient appointment slots were observed across a 10-business-day window with no automated fill mechanism in place.
SECTION 01
Digital Presence Score
Composite index across 7 audit dimensions
Website & Technical SEOHIGH
Google Maps & Local SEOHIGH
Social Media ConversionHIGH
Online Booking ExperienceHIGH
Critical Findings at a Glance
Open New Patient Slots (10 days)45+
Google Maps 3-Pack PositionNot Ranked
Instagram Followers → Website Visitors0.14%
Paid Advertising Campaigns Active0
Images Missing Alt Text43%
Google Review Rating5.0 ★ (200+)
Elite Performance Chiropractic | Digital Audit Report | March 2026Page 2
EPC — Digital Audit ReportMirza Minds | Confidential
SECTION 02
Website Audit
eliteperformancechicago.com — Technical & UX Analysis
Technical Issues Identified
Duplicate H1 TagsHIGH
2 H1 tags detected on homepage — Google cannot determine primary topic
9 Images Missing Alt TextHIGH
43% of site images have empty alt attributes — suppresses image search ranking
8 Render-Blocking ScriptsHIGH
Scripts loading synchronously delay page render by an estimated 2.1–3.4 seconds
user-scalable=0 in ViewportMEDIUM
Google penalizes sites that disable user zoom — mobile ranking signal failure
No Real-Time Booking WidgetHIGH
Homepage uses a basic contact form — no live availability, no instant confirmation
214KB HTML PayloadMEDIUM
Homepage HTML alone is 214KB — industry benchmark is under 50KB
Platform: Legacy Custom CMSMEDIUM
Site appears built on a ~2016-era custom platform with no modern CMS features
No Live Chat or ChatbotMEDIUM
Zero real-time engagement tools — visitors who don't call are permanently lost
SEO Element Checklist
| Element | Status | Finding |
|---|
| Title Tag | PASS | Present and keyword-optimized |
| Meta Description | PASS | Present — generic copy, low CTR potential |
| H1 Tag | FAIL | 2 H1 tags detected — duplicate |
| Image Alt Text | FAIL | 9 of 21 images missing alt text (43%) |
| Schema Markup | WARN | 3 schemas present — no LocalBusiness hours/services schema |
| Canonical Tag | PASS | Present |
| Open Graph Tags | PASS | Present |
| Mobile Viewport | FAIL | user-scalable=0 — Google penalty |
| Page Speed | FAIL | 8 render-blocking scripts, 214KB HTML |
| Blog / Fresh Content | WARN | Blog exists — activity and recency unknown |
Elite Performance Chiropractic | Digital Audit Report | March 2026Page 3
EPC — Digital Audit ReportMirza Minds | Confidential
SECTION 03
Local SEO & Google Maps
Search: "chiropractor river north chicago" — March 2026
Google Maps 3-Pack Results
| Rank | Practice | Reviews | Rating | 3-Pack |
|---|
| 1 | River North Chiropractic | 12 | 5.0 ★ | YES |
| 2 | Chiro One Chiropractic & Wellness Center | 72 | 4.9 ★ | YES |
| 3 | LifeClinic Chiropractic & Rehabilitation | 72 | 5.0 ★ | YES |
| — | Elite Performance Chiropractic (this practice) | 200+ | 5.0 ★ | NOT RANKED |
* River North Chiropractic (12 reviews) ranks in the 3-Pack while EPC (200+ reviews, 5.0★) does not. This is a Google Business Profile optimization issue, not a reputation issue.
Local SEO Deficiencies
Not in Google Maps 3-PackHIGH
Despite 200+ five-star reviews, EPC does not appear in the top 3 local results for 'chiropractor river north chicago'
Competitors with fewer reviews rank higherHIGH
River North Chiropractic (12 reviews) and Chiro One (72 reviews) both outrank EPC in the local pack
No review response strategy visibleHIGH
Review responses appear inconsistent — missed trust-building opportunity
Yelp: 'Best of Yelp' badge not prominently displayedHIGH
Award exists but is buried below the fold — not visible in hero section
Organic Search Position (Google)
EPC ranks #2 organically but is absent from the Maps 3-Pack — the highest-visibility placement on mobile search results.
Elite Performance Chiropractic | Digital Audit Report | March 2026Page 4
EPC — Digital Audit ReportMirza Minds | Confidential
SECTION 04
Social Media Audit
Follower reach vs. booking conversion analysis
Follower-to-Booking Funnel
388,000
Combined IG Followers
↓ 0.14% conversion
~561
Monthly Website Visitors
↓ 8% of visitors
Account-by-Account Analysis
| Handle | Platform | Followers | Critical Issue |
|---|
| @chicagobackdoc | Instagram | 169,000 | Booking link leads to generic Square page — no location, no branding |
| @chitownchiro | Instagram | 219,000 | No direct booking CTA in bio or story highlights |
| @chicagobackdoc | YouTube | 1,730 | 178 published videos — zero end-screen CTAs or booking links |
| @eliteperformancechiro | Instagram | 714 | Clinic account has 0.4% of the doctors' combined reach |
| Elite Performance | Facebook | 492 | Page effectively inactive — no engagement, no ad infrastructure |
Critical Finding
Dr. Patrick's Instagram account (@chicagobackdoc) has 169,000 followers — the "Book with me" link in his bio directs users to a generic Square booking page with no practice name, no address, no branding, and no service descriptions. This is the primary booking entry point for the practice's largest audience, and it is actively losing patients at the moment of highest intent.
Elite Performance Chiropractic | Digital Audit Report | March 2026Page 5
EPC — Digital Audit ReportMirza Minds | Confidential
SECTION 05
Booking Experience
Online appointment availability & conversion path analysis
Open Appointment Slots — 10 Business Day Snapshot
The following open slots were observed in the practice's public booking calendar. These represent unfilled revenue opportunities with no automated fill mechanism detected.
| Date | New Patient Slots | Massage Slots | Total Open |
|---|
| Day 1 | 4 | 1 | 5 |
| Day 2 | 6 | 0 (dark) | 6 |
| Day 3 | 8 | 0 (dark) | 8 |
| Day 4 | 10 | 0 (dark) | 10 |
| Day 5 | 3 | 0 (dark) | 3 |
| Day 6 | 9 | 0 (dark) | 9 |
| Day 7 | 5 | 6 | 11 |
| TOTAL (10 days) | 45 | 7 | 52 |
Booking Experience Deficiencies
No real-time availability on websiteHIGH
Patients cannot see or select open slots — they submit a form and wait
Instagram booking link (169K followers) → generic Square pageHIGH
No practice name, no address, no branding — high abandonment rate
Square page mixes massage + chiropracticHIGH
New chiropractic patients see massage services first — creates confusion
No automated appointment remindersHIGH
No SMS or email confirmation system detected — no-show rate unmanaged
No waitlist systemHIGH
Cancelled slots go unfilled — no mechanism to capture demand
Massage calendar: 7-day blackout observedHIGH
Full week of massage availability went dark with no fill campaign
Elite Performance Chiropractic | Digital Audit Report | March 2026Page 6
EPC — Digital Audit ReportMirza Minds | Confidential
SECTION 06
Online Reputation
Google Business Profile & review velocity analysis
Reputation & Visibility Gaps
Not in Google Maps 3-PackHIGH
Despite 200+ five-star reviews, EPC does not appear in the top 3 local results for 'chiropractor river north chicago'
Competitors with fewer reviews rank higherHIGH
River North Chiropractic (12 reviews) and Chiro One (72 reviews) both outrank EPC in the local pack
No review response strategy visibleHIGH
Review responses appear inconsistent — missed trust-building opportunity
Yelp: 'Best of Yelp' badge not prominently displayedHIGH
Award exists but is buried below the fold — not visible in hero section
SECTION 07
Paid Advertising Gap
Google Ads & Meta Ads presence analysis
Zero paid advertising campaigns detected for EPC.
No Google Search Ads, Google Display Ads, Meta (Facebook/Instagram) Ads, or YouTube Pre-Roll campaigns were observed for any EPC branded or service-related keywords during the audit period. Competitors including Chiro One and Aligned Modern Health are actively running paid campaigns on multiple platforms.
Uncontested Keyword Opportunities
| Keyword | EPC Ad | Competitors Running Ads |
|---|
| chiropractor river north chicago | NONE | Chiro One, Aligned Modern Health |
| back pain chicago | NONE | Multiple practices running |
| sports chiropractor chicago | NONE | ChiroMedica, Spine & Sports |
| dry needling chicago | NONE | Multiple practices |
| ART chiropractor chicago | NONE | No dominant player — opportunity |
Elite Performance Chiropractic | Digital Audit Report | March 2026Page 7
MIRZA MINDS
Confidential | March 2026
PREPARED BY
Questions about this report?
This audit was prepared independently based on publicly available data. All findings reflect conditions as of March 2026.
Contact
Keri Mirza
Mirza Minds
This report was prepared independently by Mirza Minds based on publicly available data including website analysis, Google search results, social media profiles, and booking platform observations. All data reflects conditions as of March 2026. This report is confidential and intended solely for Elite Performance Chiropractic.
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